Premier League Global Audience Climbs to 3.2 Billion
- GOAL.com The Premier League has revealed that it reached a cumulative global audience of 3.2 billion for all programming watched during the 2018-19 season, a six per cent increase on the previous campaign. Working in partnership with industry analyst Nielsen, the league also found that the cumulative audience for live Premier League programming rose 11% to 1.35bn. The figures only account for standard in-home broadcast viewing and exclude out-of-home and mobile consumption. The Premier League credited a significant portion of its audience growth to new free-to-air (FTA) coverage in several countries, including Brazil and South Africa. There was also a continued increase in live audiences in the UK, where pay-TV broadcaster Sky Sports saw its viewership grow 12% during the campaign. In total, the Premier League said it was shown in 188 of the world’s